5 Essentials for Brand Trust & Credibility
As anyone who has ever started up a business will tell you, trust and credibility don’t happen overnight. You need to define your goals and services and consistently deliver results to your audience to gain credibility. This can be a long process, but with the following 5 things set up, you can speed it up and build solid brand trust and credibility much quicker.
E-commerce Comparison Guide
So you want to sell products or services online? There are so many options out there: WordPress WooCommerce, Shopify, Squarespace, custom built shop etc. What are the pros and cons of each of these? Each of these solutions will allow you to sell online, but some are more suited than others... so let's take a look.
How a Well Designed Website Can Land You More Sales
We hear a lot these days about content marketing and social selling on platforms like Instagram and Facebook, but not enough on using your website as your key sales tactic. Your website is the only online space you actually own, so it’s imperative that you’re making the most of it in order to build new relationships and get new customers through your books. So how can great web design be leveraged to land you more sales?
The Pros & Cons of Custom Squarespace Templates
Squarespace is a great tool for a lot of young businesses, allowing complete control over content and editing of your site whenever and wherever you need. However, their template and functionality options are limited and can leave users feeling underwhelmed. So what are the pros and cons of these custom tools?
Thinking of a Rebrand? Do These 3 Things First
here at Lucky Night we bloody love a rebrand, and think it’s inevitable that all flourishing businesses will one day outgrow their homemade Canva branding and move on to bigger and better things. Maybe even a brand package from Lucky Night Studio! Read through our list of 3 things that will ensure your rebrand is being done for the right reasons and will genuinely reap real benefits for your brand down the line.
Logo vs Branding - What’s the Difference?
A question that get posed a lot to the design community is ‘what is the difference between branding and your logo?’ The simple answer is that your logo should be one part of your branding, but doesn’t complete it. No brand is complete without a logo, but there’s much more to a rich brand than just a logo.
Understanding Your USP
Understanding your USP is key to gaining the attention of your ideal customers and causing them to choose you over the competition.
What is hosting & domains?
I often get asked the question about the difference between web hosting and web domains, and whether you need both. Hopefully this post can help answer some of these questions.
How a rebrand can simplify your business efforts
A good rebrand will give you all the tools necessary for simple content creation, effective messaging and building out a killer marketing plan. Here’s 6 specific ways a rebrand can simplify your business marketing efforts in 2022.
6 tips for a successful website launch
In this post, we’re gonna share some tips and guidance on how to get the most out of your website launch and make it as successful and stress-free as possible!