Boujee Bowl logo

Boujee Bowl

Strategy - Branding - Web Design

Boujee Bowl are a brand new plant-based street food restaurant and bar with a huge passion, social justice and activism and a banging party atmosphere. It was clear to us as soon as we began work with the team that our values aligned in a way that made this project an absolute joy to work on.

Their main focus for the project was on building a brand that was desirable and cool that people would be able to enjoy, all while contributing to great sustainable causes and community projects. All the activism and positive progress, none of the guilt, blame or bad vibes. All are welcome at Boujee Bowl!

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Boujee Bowl logo
Boujee Bowl coffee

We started work with Boujee Bowl on Brand Strategy sessions to get to know them as a business so we could discover and build upon their values and hone in on their core target market. Once we had clarity on who they were and what they wanted to accomplish with this work, we made a start on their visual branding.

This included

  • Main logo in full suite of colours and orientations
  • Secondary logos in range of brand colours
  • Logo badges and icons
  • 3 different brand patterns
  • Brand colour palette and typeface selection
  • Brand & Strategy guide showing how to use assets appropriately & create new branded content that sells to the right audience
  • Packaging design for coffee and travel cups
  • Social media templates
  • Shopfront and promotional signage
Boujee Bowl logo pink
Boujee Bowl phone mockup

Once we got the ok on the visual branding (with only a couple of small wording tweaks thanks to our rigorous initial brand strategy sessions) we got to work on designing and building their custom single page website.

Boujee Bowl’s website was to be used mainly as a promotional piece where viewers could peruse sample menus, take a look at upcoming events and book tables. We decided on a single-page site that utilises anchors rather than separate pages so that content could be focussed on quality rather than quantity. We also set up Boujee Bowl with a custom CMS (content management system) so that they could easily update menus and event info without a difficult back-end system or constant input from us.

SEO was set up strong using keywords, image optimisation and solid page mark-up (particularly important for single page sites). The team had training on content creation and were keen to write frequent blogs and new event listings which will set them up for high page authority in no time!

Boujee Bowl brand guide
Boujee Bowl socials

Want to work with us on a custom brand &/or website design that will captivate & convert your dream audience?

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Boujee Bowl laptop mockup
Boujee Bowl web design

Want to work with us on a custom brand &/or website design that will captivate & convert your dream audience?

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Ready to leave ineffective marketing behind? Work with us to create a delightful brand & website to captivate and convert your dream audience. Get back to the work you’re most passionate about!

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